Muhammad Siddique, M. J. Nadvi, and Muhammad Khalid Husain. “Exploring Significance of Word-of-Mouth Marketing: A Systematic Review Analysis of Sustainable Marketing Strategies from an Islamic Perspective”. Al-Wifaq, vol. 6, no. 2, Dec. 2023, pp. 29-60, doi:10.55603/alwifaq.v6i2.e2.